Optimizely is a powerful tool for scaling up your E-Commerce solution
Optimizely is used as our CMS for managing contacts and products and for displaying our web catalog and processing transactions. It takes …
Overview
What is Optimizely Customized Commerce?
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
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Popular Features
- CMS (25)8.989%
- Website integration (24)8.787%
- Product catalog & listings (25)8.585%
- Product management (25)4.848%
Pricing
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What is Optimizely Customized Commerce?
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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What is Wix?
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
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Product Details
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Optimizely Customized Commerce?
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:
-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely
Optimizely Customized Commerce Features
Online Storefront Features
- Supported: Product catalog & listings
- Supported: Product management
- Supported: Bulk product upload
- Supported: Branding
- Supported: Search & filter
- Supported: Mobile storefront
- Supported: Product variations
- Supported: Subscriptions & downloads
- Supported: Website integration
- Supported: Visual customization
- Supported: CMS
- Supported: Customer service tools
Online Shopping Cart Features
- Supported: Abandoned cart recovery
- Supported: Tax calculator
- Supported: Shipping calculator
- Supported: Integration with Amazon
- Supported: Integration with eBay
- Supported: Checkout user experience
Online Payment System Features
- Supported: PayPal integration
- Supported: Returns & refunds
- Supported: Single-click checkout
- Supported: eCommerce security
- Supported: Credit card transaction fee
- Supported: B2B features
eCommerce Marketing Features
- Supported: Promotions & discounts
- Supported: Personalized recommendations
- Supported: SEO
- Supported: Product reviews
- Supported: Social commerce integration
- Supported: Customer registration
eCommerce Business Management Features
- Supported: Multi-site management
- Supported: Order processing
- Supported: Inventory management
- Supported: Accounting
- Supported: Shipping
- Supported: Custom functionality
Optimizely Customized Commerce Screenshots
Optimizely Customized Commerce Competitors
Optimizely Customized Commerce Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux |
| Mobile Application | Apple iOS, Android |
Optimizely Customized Commerce Downloadables
Frequently Asked Questions
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.
Reviewers rate CMS highest, with a score of 8.9.
The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(53)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
December 18, 2018
Episerver, a legacy enterprise CMS/Commerce solution that needs to improve their technology and recommend more reliable and professional vendors
We are a Direct Sales company that employs Sellers to sell our products to others. We use Episerver Digital Commerce to provide an e-commerce portal to each of our Sellers. Each Seller gets a website that they can give to their customers to allow them to buy products online. We also give them an admin portal to manage their business. Within our company, we use Episerver to manage content, products, pricing, etc. It is used by many different departments within our company. We use the content management features of Episerver, epiCMS, as well as the e-commerce features, epiCommerce.
- Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
- Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
- Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
- Custom development with Episerver is painful. At some point, you will need to customize something Epi does or integrate with it in some way. This will be a painful experience. The codebase is poor. The entire EpiCommerce solution is untestable. It's not just difficult to create unit tests for, it's near impossible to create tests for any of your code that involves any of their code.
- The database schema is obtuse. Dealing with epiCommerce database schema is very difficult and will be very costly the moment you need to integrate with it in some way. In addition, the epiCommerce database has very little referential integrity.
- It takes a lot of work in order to get basic cms features working. Adding a page type, defining new content, adding a custom field - all of these things require code changes and server deployments. E.g. you have to create a new asp.net controller to handle a new content type. The admin interface will not present it otherwise.
- The entire Epi system is designed for vendor lock-in. The old, obtuse codebase pretty much requires you to use a vendor to help with implementation. There is no concept of intuitive custom development and integration.
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Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product you've purchased and are paying a hefty yearly fee for, you are going to have a difficult time.
All of the CMS/commerce solutions I have used were easier to integrate and customize than Episerver has been. Prismic and Contentful are light-years ahead with their apis.
All of the CMS/commerce solutions I have used were easier to integrate and customize than Episerver has been. Prismic and Contentful are light-years ahead with their apis.
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Development, Marketing, Support, QA
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Developers, Testers, Content Managers, Marketing
- Public-facing E-Commerce website
- Content Management
- Order Management
- We use Episerver for Direct Sales - our Sellers sell to their customers
- We would like to reduce our usage, not expand it.
- Our rocky implementation was very costly to our organization
- The untestable nature of epiCommerce has cost us a lot in development time and fragile integrations
- The difficult database schema has cost us a great deal of development time for maintenance and new feature development
Yes
Episerver replaced a very old custom legacy system.
- Vendor Reputation
The decision to use Episerver was made against the wishes of the developers on the project. We recommended an open-source solution or a headless CMS solution due to the extensive custom development needed for our use-case.
The most important factor in the decision was our timeline. We had to bring a fully-functional system online in less than a year. Executives felt going with an established "Enterprise" product, using a recommended vendor, was our best chance of success. This plan was a sound decision from an executive standpoint, but the combination of the technology behind the product (the lack of good integration points and an aging, untestable codebase) and the lack of professionalism of the chosen vendor resulted in it being a bad decision for us.
The most important factor in the decision was our timeline. We had to bring a fully-functional system online in less than a year. Executives felt going with an established "Enterprise" product, using a recommended vendor, was our best chance of success. This plan was a sound decision from an executive standpoint, but the combination of the technology behind the product (the lack of good integration points and an aging, untestable codebase) and the lack of professionalism of the chosen vendor resulted in it being a bad decision for us.
I would go with either an open-source solution or a headless cms. Our need for extensive custom development made using a highly proprietary, legacy, "enterprise" system a very bad idea. Episerver does not bend well or integrate with any modern front-end technologies, like Angular or React.
February 16, 2017
How Episerver Digital Commerce Stands Out For Ecommerce
Episerver Digital Commerce is used by the Marketing Department to assist with ecommerce management. It assists with conversion tracking and reporting as well as POS processing.
- Tracks orders which helps with ecommerce order management.
- Assist with promotion code set up and sales for a better user experience on the site.
- Helps to create A/B testing scenarios.
- Can be too cumbersome from a navigation standpoint.
- Difficult to set up new users and manage user security/authority.
- It's expensive.
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